ACADEMYBy Carnaby
Boutique residential development under construction at dusk in South West London

Foundation · The Plot Viability Playbook

Buy & Build with Confidence.

Learn the systems and financial frameworks professional developers use.

By Anthony Martin — 20+ years, £100m+ delivered, Home Counties & SW London

See What's Included
Course
9 Chapters + 6 Bonus Tools
Length
22,000 Words, Actionable
Included
6 Months QSPro Starter

Three courses. One goal:

Give Self-Builders & Aspiring Developers the financial clarity and systems used by professionals.

Empowering YOU to buy your plot at the right price and build on budget with complete confidence.

01

Foundation

£147

02

Developer Fundamentals

£297

03

Development Mastery

£797

ACADEMY By Carnaby

Most self-builds go over budget by 20%.

Not because people are careless — but because nobody teaches the financial systems that protect professional developers.

You don't need luck.You need a framework.

Academy by Carnaby gives you the exact financial, contractual, and project-control disciplines used on every professional development — translated for aspiring developers and self builders.

What changes when you learn to build like a developer?

  • You know exactly what your project should cost — and why.
  • You understand where risk hides, and how to control it.
  • You stop relying on contractors for your numbers.
  • You make decisions with clarity, not guesswork.
  • You protect your budget, your timeline, and your sanity.
  • You finish your project with confidence — not fear.

This is the transformation Academy by Carnaby delivers.

Board-formed concrete meeting an oak structural beam

Control is built, not hoped for

Anthony Martin, founder of By Carnaby, on a residential development site

ACADEMY By Carnaby

Anthony Martin is a developer, project strategist, and founder of By Carnaby. Over the last 20 years he has delivered more than £100m of boutique residential development across South West London and the Home Counties, advised on a £250m luxury scheme in the Cotswolds, and built the financial and project-control systems used inside Academy by Carnaby.

Anthony Martin

By Carnaby Founder

Foundation students

“I thought finding a plot was just about scrolling Rightmove. Foundations showed me how developers actually assess viability — and it completely changed how I looked at land. The ability to quickly appraise land value on QSPro meant I walked away from two plots I was in danger of buying emotionally. When I eventually secured my plot I knew my numbers were right. This course paid for itself a hundred times over.”
Neil HutchinsonEuropean LED Product Manager
“This course is the closest thing I've experienced to sitting beside a professional developer. The appraisal modelling alone changed how I approach every decision. I now have a clearer understanding of finance, procurement, negotiation, and contract administration at a level no one else teaches. I'm now using QSPro to run my project like a developer — and it shows.”
Victoria JonesManaging Director

Academy Courses — The Development Ladder

Start with Foundation — Exclusive Pricing When You Upgrade — Every Course Builds On The One Before It.

01 / 03Available now

Foundation

Plot Viability Playbook — £147

Perfect for

  • Self-Builders
  • Plot-Seekers
  • Aspiring Developers
  • 9 Chapters + 6 Bonus Tools
  • 22,000 words with actionable steps at every stage + Developer Grade Tools & Software
The Plot Viability Playbook hardcover book standing on a marble table

What You Will Learn

  • How to find plots before they reach the open market + Carnaby Plot Finder
  • How to assess a plot like a professional developer + Project Viability Checklist
  • How to avoid the “plot love” trap
  • How to run a professional Residual Land Value appraisal + Development Appraisal Tool connected to Regional Build & Sales Data API
  • How to spot financial red flags early + Quick Scan Tool
  • How to avoid overpaying before you even start + Offer Strategy Template
  • How to navigate planning basics + Planning Outreach Email Scripts
  • Know whether your project is viable — before you commit
  • Buy your plot with full confidence in your numbers + Contract Comparison
  • Architectural Visualiser
  • 6 months subscription to QSPro Starter (Worth £89.94)

Everything you need to appraise a plot, price your build and buy with numbers you trust.

Everything in the bundle. Nothing held back.

Every tool, resource and subscription included in the Foundation course — and what each would cost you to source independently.

Plot Viability Playbook

Individually £79With QSPro £79Bundle: Included

6 months QSPro Starter

Individually —With QSPro £89Bundle: Included

Architectural Visualiser

Individually £500With QSPro IncludedBundle: Included

Development Appraisal Tool

Individually £90With QSPro IncludedBundle: Included

Regional Data API £28 pcm*

Individually £168With QSPro IncludedBundle: Included

Funding Proposal Generator

Individually £97With QSPro IncludedBundle: Included

Offer Letter Templates

Individually —With QSPro IncludedBundle: Included

Option Agreement Generator

Individually £450With QSPro IncludedBundle: Included

Sales Memo Generator

Individually £9With QSPro IncludedBundle: Included

Project Diagnostic Tool

Individually £29With QSPro £29Bundle: Included

Plot Viability Checklist

Individually £9With QSPro £9Bundle: Included

Offer Strategy Template

Individually £9With QSPro £9Bundle: Included

Planning Outreach Email Script

Individually £9With QSPro IncludedBundle: Included

Contract Comparison Sheet

Individually £9With QSPro £9Bundle: Included

Quick-Scan Tool

Individually £9With QSPro £9Bundle: Included

By Carnaby Plot Finder

Individually —With QSPro —Bundle: Included
Total£147

Individually £1,467 · With QSPro £225

*API connection provides live regional build cost & sales value data to the residual land value calculator.

You save £78 vs buying QSPro alone — the ebook and all six bonus tools cost you nothing on top.

100% guaranteed.

If Foundation isn't right for you, email us within 7 days of purchase for a full refund — no questions asked. You have nothing to lose and a framework that professional developers use to protect every acquisition.

The Professional Tool That Does the Numbers For You

6 Months Subscription Included @ £89.94

QSPro development appraisal dashboard
QSPro — Residual land value appraisal, live regional data
QSPro architectural visualiser rendering of a self-build home
QSPro — Architectural Visualiser

The next rungs

Coming Soon

02 / 03Coming soon

Developer Fundamentals:

Self-Build Financial Control

£297

Start with Foundation → upgrade to Fundamentals for £150

Perfect for: anyone with a plot, in planning, or early-stage build.

Everything in Foundation +

  • 8 Video Modules with Interactive Workbook
  • The 7 financial decisions that make or break a self-build
  • How to build an elemental cost plan
  • How to build a programme
  • How to run a structured tender
  • How to understand and manage your contract
  • How to control valuations and variations
  • How to manage contingency like a professional
  • Site set up and your Health & Safety responsibilities
  • You’ll run your project with clarity, control, and the confidence of a professional developer.
  • API Connection to Both Regional Build Cost and Sales Data
  • 9 Months subscription to QSPro Starter — (Worth £134.91)
03 / 03Coming soon

Development Mastery:

Finance, Delivery & Control

£797

Complete Fundamentals → upgrade to Mastery for £500

Perfect for: serious self-builders and aspiring developers who want the full professional system.

Everything in Fundamentals +

  • 20 Video Modules with Interactive Workbook and Certification
  • Full development appraisal and GDV modelling
  • Advanced cost planning and risk management
  • Tendering, procurement, and contractor negotiation
  • Contract administration and dispute avoidance
  • Programme control and valuation management
  • Variation strategy and financial governance
  • Real-world case studies from £100m+ of delivered projects
  • You’ll build with the same financial discipline as a professional developer.
  • API Connection to Both Regional Build Cost and Sales Data
  • 12 Months subscription to QSPro Professional — (Worth £335.88)

In their words

“I thought finding a plot was just about scrolling Rightmove. Foundations showed me how developers actually assess viability — and it completely changed how I looked at land. The ability to quickly appraise land value on QSPro meant I walked away from two plots I was in danger of buying emotionally. When I eventually secured my plot I knew my numbers were right. This course paid for itself a hundred times over.”
Neil HutchinsonEuropean LED Product Manager
“I had planning permission and a builder lined up, but I didn't understand the numbers well enough to feel in control. Foundations along with QSPro gave me the structure I was missing — cost plan, tendering, valuations, variations. For the first time I felt like the client, not a passenger. My contractor even commented on how organised I was. This course gave me confidence I didn't know I was missing.”
Mathew KeaneCompany Director
“This course is the closest thing I've experienced to sitting beside a professional developer. The appraisal modelling alone changed how I approach every decision. I now have a clearer understanding of finance, procurement, negotiation, and contract administration at a level no one else teaches. I'm now using QSPro to run my project like a developer — and it shows.”
Victoria JonesManaging Director

What happens after you buy?

Three steps. Everything you need, delivered immediately.

1

Everything lands in your inbox

The moment you complete checkout, we send everything you need — no waiting, no manual steps.

  • Foundation — The Plot Viability Playbook (full course access)
  • Your six bonus tool PDFs — Checklist, Offer Strategy, Planning Scripts, Contract Comparison, Quick-Scan, Project Diagnostic
  • Your QSPro Starter access code — activates 6 months immediately
  • By Carnaby Plot Finder priority registration link

Immediate delivery

2

Activate QSPro and begin your journey

Use your access code to activate QSPro Starter. Your tools are live, your data is connected, and your Academy journey begins.

  • Complete the Project Diagnostic — know your starting position before Chapter 1
  • Run your first plot appraisal in QSPro — live regional data, residual land value calculated in minutes
  • Register with the By Carnaby Plot Finder — free, no obligation, off-market introductions begin
  • Work through the nine chapters at your own pace — lifetime access, no deadline

Lifetime access

3

Upgrade when you’re ready

Foundation buyers unlock exclusive upgrade pricing to the full Development Ladder — forever. You never pay twice for the same content.

  • Foundation → Developer Fundamentals for £150 (save £147)
  • Fundamentals → Development Mastery for £500 (save £297)
  • Or go straight to Mastery — your Foundation discount applies automatically at checkout
  • Upgrade any time — there is no expiry on your exclusive pricing

Exclusive upgrade pricing

100% Guaranteed!

7-day money-back guarantee. If Foundation isn't right for you, email us within seven days for a full refund — no questions asked.

Aerial view of a mature wooded building plot in the Home Counties

By Carnaby Plot Finder — Your Perfect Plot is Out There

Let Us Help You Find It

Finding the right piece of land is often the greatest challenge facing a self builder. Register with our Plot Finder Service and let By Carnaby do the searching for you. Drawing on our extensive knowledge of the land market across the Home Counties, we will work to identify plots that match your requirements and bring them to your attention as they become available.

ACADEMY By Carnaby

Who This Is For

Academy by Carnaby is for you if:

  • You’re planning a self-build and want to avoid expensive mistakes
  • You already have a plot and want financial clarity
  • You’re in planning and want to understand your numbers
  • You’re on site and feel exposed or overwhelmed
  • You want to build like a developer, not guess like a self-builder

ACADEMY By Carnaby

What Makes This Different

  • Built on 20+ years of real development experience
  • Based on £100m+ of delivered projects
  • Focused on financial control, not inspiration
  • UK-specific, not generic
  • Practical, not theoretical
  • Designed for self-builders, not professionals
  • Includes QSPro proprietary property development software
  • Calm, structured, and free of hype

Got questions?

We’ve got answers!

Buy with Confidence — Build with confidence — Finish on budget.

Start with Foundation — Exclusive Course Upgrade Pricing when you're ready — Begin your Academy journey

“Foundations showed me how developers actually assess viability”

Foundation

£147 · QSPro included

We use cookies to improve your experience and analyse site traffic. By continuing to browse, you agree to our use of cookies. See our Privacy Policy.